Redeem rewards

For every 1,000 points, an exclusive reward will be added to your Account. You can redeem these rewards during checkout for any order online or in store.

Earn points

Receive 200 points when you sign up, then automatically earn points with every purchase. Points also accrue for activities such as referring a friend or following Helen_couture on social media. Visit your Account to discover more ways to earn points or to check your balance.

Year round benefits

Enjoy bespoke discounts, early access to sales, a special treat on your birthday, exclusive invitations to brand events, and much more.